Technology advances and evolving consumer needs are combining to reshape the way customers shop today. Being increasingly mobile, social and connected, customers today have vastly different expectations of products, services, value, experience, and environment than a few years ago. And with an array of shopping mediums (in-store, online, mobile etc.), instant access to product information and feedback, and multiple competitive options, the balance of power has clearly shifted to the buyers.
This dynamic environment has given rise to new challenges and opportunities. It has become imperative that retailers keep pace with the changing market necessities in order to stay competitive. They need to be able to improve process efficiencies, leverage the abundance of information at their fingertips, take advantage of newly emerging trends, and deliver the desired user experience across channels. Information technology can be a key enabler in this pursuit.
At DWP, we understand the challenges and opportunities that confront today’s retailers. Leveraging our deep industry expertise and robust technology and delivery capabilities, we can help retailers transform their existing IT landscape to meet the new market realities. We offer solutions across the retail value chain, starting from the supplier to the end consumer.